In an exciting turn of events, December saw electric vehicle (EV) incentives soar to unprecedented levels, coinciding with a slight dip in EV prices. This combination sparked the most vigorous monthly sales figures for EVs since the federal incentives were eliminated.
According to recent findings from Kelley Blue Book, the average transaction price (ATP) for new electric vehicles in December was reported at $58,034. Although this reflects a modest decrease from November's average of $58,638, it still marks a 2.4% increase compared to the same month last year when the average price stood at $56,691.
However, the true catalyst for last month’s sales surge was undoubtedly the incentives. In December, these incentives rose to an impressive 18% of the ATP, marking an increase both from the previous month and year, thus reaching record-breaking levels. This generous financial support contributed to EV sales exceeding 84,000 units within the month—an outstanding achievement since the Trump administration discontinued the $7,500 federal tax credit on September 30.
Tesla, as the dominant force in the EV marketplace, capitalized significantly on these incentives. The average amount buyers paid for a new Tesla in December was $53,680, which is a 2.9% decline from the same time last year. Additionally, Tesla’s prices decreased when compared to November, while the incentives experienced a remarkable uptick. Notably, the sales incentives for new Tesla models averaged 19.5% in December, more than double the percentage from a year prior.
When considering the broader landscape, total electric vehicle sales across the United States in 2025 reached approximately 1.28 million units, reflecting about a 2% decline from the previous year, 2024. Looking ahead, Cox Automotive anticipates that sales will remain relatively stable in the upcoming year, buoyed by the introduction of new models and ongoing enhancements to the US charging infrastructure.
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