In the ever-evolving world of wide format printing, CMYKhub's recent acquisition of the swissQprint Impala 5 is a move that speaks volumes about the company's commitment to innovation and staying ahead of the curve. This purchase, facilitated by Pozitive sign & graphic supplies, is a strategic decision with far-reaching implications for CMYKhub's national manufacturing network.
A Decade of Reliability, A Future of Speed
The story begins with the Impala 2, a workhorse that has been the backbone of CMYKhub's rigid and roll-to-roll wide format production for nearly a decade. Its reliability and quality are undeniable, but as Alex Jell, the Brisbane hub manager, puts it, "it's time for an upgrade."
The Impala 5 is not just an upgrade; it's a significant leap forward in productivity. For CMYKhub, this means faster turnaround times without sacrificing the quality they've come to rely on. It's a delicate balance, and the Impala 5 seems to have struck it perfectly.
The Operator's Perspective
What makes this particularly fascinating is the operator's perspective. Jell highlights the Impala 2's simplicity, ease of maintenance, and reliability - crucial factors when dealing with high-volume jobs. The Impala 5, with its increased speed and capacity, promises to maintain this user-friendly approach while boosting productivity.
Strategic Investment, Local Impact
Alan Nankervis, CMYKhub's national wide format and workflow manager, emphasizes the strategic nature of this investment. Staying with swissQprint, a platform they know and trust, allows CMYKhub to focus on what matters most: providing better local capabilities for their trade customers. As businesses grow and expectations rise, having the right equipment is crucial.
A Growing Partnership
The purchase also strengthens CMYKhub's relationship with Pozitive. Following their recent investment in Summa cutting equipment, supplied by Pozitive, the Impala 5 is a natural progression. Phil Trumble, Pozitive's managing director, notes the confidence CMYKhub has in the swissQprint platform, a confidence that has been earned over nearly a decade of use.
The Bigger Picture
This acquisition is more than just a machine upgrade; it's a testament to CMYKhub's forward-thinking approach to business. By continuously investing in technology and manufacturing capacity, they ensure their Australian hub network remains at the forefront of the industry.
In my opinion, this story highlights the importance of long-term partnerships and the value of investing in proven technologies. It's a fascinating glimpse into the world of wide format printing, where reliability, speed, and quality are the cornerstones of success.